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Our current campaign Milk – Nature’s Sports Drink highlights milk’s unique benefits for people who exercise or play sport. Milk naturally contains everything your body needs to rehydrate, refuel and repair, making it the ultimate recovery drink.
When you train hard, you sweat hard. And all those fluids and electrolytes you sweat out need to be replaced. Milk helps you rehydrate fast by replacing fluid and electrolytes in the right balance. There is no more natural way to give your body what it most needs after exercise.
Drinking milk immediately after working out replenishes your muscles’ energy stores and sets you up to perform better at your next exercise session. In fact, research has shown that people who drink milk straight after training are able to exercise longer in their next session than those who drink manufactured sports drinks, or plain wateri. And the longer you can train, the quicker you achieve your goals.
High-intensity or long workouts result in the breakdown of muscle tissue. Intake of 15-25g of high quality protein (about 2 glasses of milk), in the first hour after exercise can promote faster muscle rebuilding. Milk contains high quality proteins that can help repair damaged muscle tissue and promote lean muscle growth.ii View our campaign materials:
References i. Thomas KP et al. Appl Physiol Nutr Metab 2009; 34(1):78-82 ii. Elliot TA et al. Med Sci Sports Exerc 2006; 38:667-674
Guys - view our 30 second commercial on Natures sport’s drink
Girls - view our 30 second commercial on Natures sport’s drink