Market research and strategic support
Background:
The dairy industry is part of a global market as well as a local community. It is important the industry understands the opportunities and challenges of a global market.
Pre-competitive market research and the provision to a central repository allows dairy companies to assess these market opportunities and threats in a cost-effective way. This research also provides Dairy Australia with insights that can inform the Analysis & Communication programs, and strategic planning.
Program objective:
Maximize the industry’s ability to understand and benefit from market developments be providing information cost-effectively.
Scan for issues that might impact on the industry and consumption of dairy products, and assess the effectiveness of DA’s influencer programs.
Support the understanding of and influence on policy developments which impact the industry’s ability to produce and sell its product.
Projects: