Target health & nutrition drivers

Need/issue:

Health and nutrition issues can provide opportunities that can be capitalised on, or threats to dairy consumption that need to be mitigated. Nutrition is a new and evolving science and the dairy industry must proactively promote its position in the diet or risk substitution and lack of confidence in the product.

Program objective:

Promote relevant health and nutrition benefits of dairy to key target markets in order to maintain or improve consumer demand.

Projects:

• Re-engaging 50-65 year olds with the health benefits of dairy
• Increasing dairy consumption in the elderly
• Dairy as a performance enhancer
• Increasing dairy intake in 5-12 year old children