Dairy values
Background:
The Australian dairy industry faces challenges across a range of economic, social, environmental and political factors. Maintaining positive “goodwill” for the dairy industry across these factors amongst key stakeholders, key influencers and consumers is essential for its long term viability.
While research tells us that the industry is generally positively perceived and highly valued (largely due to its products and economic contribution), the industry faces an increasingly complex and volatile issues environment which has the potential to sway public and political opinion in a negative way for the dairy industry.
Project objective:
To ensure key stakeholders, key influencers and the general community continue to value the Australian dairy industry.
Projects: