Industry and community marketing

Investments that promote the benefits of dairy products.

Feedbase and animal nutrition

Overview

To create and maintain a positive industry reputation.

Farmer and farming communities industry marketing and communications

Farmer and farming communities’ industry marketing and communications

This project will promote the increased consumption of Australian dairy foods, with a focus on...

Food marketing and communications

Food marketing and communications

To protect dairy’s place in the Australian diet, by promoting the usability, versatility,...

Health professionals communication and engagement

Health professionals communication and engagement

To increase the proportion of dairy positive health messages heard by consumers from health...

Human health and wellness partnerships and engagement

Human health and wellness partnerships and engagement

Develop and strengthen Dairy Australia’s strategic partnerships and engagement.

Industry and community marketing

Industry marketing support

Using the Legendairy platform this project will create a cohesive approach to how the industry...

Legendairy platform management

Legendairy platform management

The objective of the project is to reverse the downward trend in farmer confidence about the...

Marketing and communications to Mums and kids

Marketing and communications to mums and kids

This project aims to increase mum's claimed consumption of dairy foods for herself and her...

Marketing and communications to women (18-50+)

Marketing and communications to women 18 to 50

To positively shift attitudes and perceptions of younger women towards the dairy industry and its...