Food marketing and communications

Objectives

To protect dairy’s place in the Australian diet, by promoting the usability, versatility, enjoyment of a wide variety of Australian dairy products. 

3 year plan focus

  • Protect dairy’s important role in the Australian diet, by promoting the usability, versatility and enjoyment of a wide variety of Australian dairy foods.
  • Encourage consumption of an extra serve of dairy everyday by keeping dairy usage occasions top of mind.
  • Increase positive perceptions of the dairy industry and the value of its products through communications of the industry’s people and practices.