Health professionals communication and engagement

Objectives

To increase the proportion of dairy positive health messages heard by consumers from health professionals through education and engagement.

3 year plan focus

  • Health professionals are a key health and nutrition influencer group to consumers.
  • Dentists, dietitians and GPs will be provided with evidence based messages in relation to milk, cheese and yoghurt and will be made aware of the shortfall in dairy consumption and how much they should be recommending.
  • Messages will be delivered via a new communication program called Foods That Do Good which provides health professionals with a single source of accessible, holistic and evidence-based nutritional information on all five food groups.
  • The program that will equip health professionals with the right information at the right time so that they can easily and accurately inform patients about good nutrition.