Industry marketing support

Objectives

Develop a positive operating environment for the Australian dairy industry through positive, pro-active communications and promotion.

3 year plan focus

  • Foster a positive media that facilitates delivery of our key dairy positions across our communications programs both proactively and reactively.
  • Enhance our online presence via website(s) and owned social media channels.
  • Utilise monitoring tools to identify emerging issues and opportunities and measure the impact of our work.
  • Cultivate internal and industry ownership of the Legendairy platform messages.