Legendairy platform management

Objectives

To provide platform management, measurement and consistency across the Legendairy marketing and industry promotions program.

3 year plan focus

  • Ensure consistent roll out of It’s amazing what dairy can do creative and messaging.
  • Continue engagement with manufacturers and seek out opportunities for collaboration.
  • Drive retail relationship to ensure promotion aligns with Legendairy messaging.
  • Undertake regular agency review to ensure creative and media planning aligns with strategy and delivers against identify challenges.
  • Continue implementation of regular campaign and program measurement.