Legendairy platform management
To provide platform management, measurement and consistency across the Legendairy marketing and industry promotions program.
3 year plan focus
- Ensure consistent roll out of It’s amazing what dairy can do creative and messaging.
- Continue engagement with manufacturers and seek out opportunities for collaboration.
- Drive retail relationship to ensure promotion aligns with Legendairy messaging.
- Undertake regular agency review to ensure creative and media planning aligns with strategy and delivers against identify challenges.
- Continue implementation of regular campaign and program measurement.