To influence key industry stakeholders and opinion leaders (Societal Shapers) to view the dairy industry and its products in a positive manner.
3 year plan focus
- Continued liaison with key decision makers, stakeholder groups and opinion leaders to promote a positive understanding of the dairy industry in key policy areas.
- Continued distribution of information booklet to promote the Australian Dairy Industry.
- National and regional networking events to develop and maintain positive understanding of the dairy industry with federal and State MPs, local government, departments, agencies and business networks.