Knowledge and insights

Market need/context

There is a need for provision of timely, credible information to dairy industry participants and stakeholders as a basis for decision-making and investment.

DA is uniquely placed to serve as a centralised collection point for key data on a confidential basis from key manufacturers and government sources.  

General approach/strategy

  • DA sources data cost-effectively for industry by maintaining a central database of domestic and international data series that can be accessed by stakeholders. The knowledge that is developed from these activities is then used to facilitate DA and industry-level business planning and prioritisation for the positioning of dairy in national and international debates on dairy’s economic, social and environmental contribution.
  • This area also encompasses stakeholder surveys that allow DA to understand farmer demographics, sentiment, issues and intentions, evaluate issues addressed by programs and incorporate key challenges and issues into strategic planning.
  • DA undertakes extensive personal engagement with stakeholders to communicate and expand on the findings of DA market insight publications.