Duties Marketing Officers may perform are

• Identify and analyse an organisations strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• Set goals for market share and growth
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Make decisions regarding products such as labelling or packaging
• Undertake new-product development
• Determine a pricing approach and set prices for products and services
• Manage distribution channels such as shops and wholesalers
• Make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
• Develop plans in relation to advertising, sales, promotion, public relations, personal selling and sales management
• Undertake marketing audits to monitor sales performance

Marketing professtions include

Sales Manager
Sales Managers plan and coordinate the activities of a sales team, control product distribution, monitor budget achievements, train and motivate personnel, and prepare forecasts.  Other specialist areas include marketing communications, direct marketing and telemarketing.  Entire departments serve these functions in larger organisations. Marketing officers may have to work in the evenings or on weekends, and ,may be required to travel for business

Marketing Manager
Marketing Managers coordinate the activities of all areas of the companies that are involved in delivering a product or service to a customer.  In larger organisations they may bring together a number of marketing functions or campaigns to create a corporate marketing plan.

Brand/Product Manager:
Brand/Product Managers market a company's major brand and products.  They determine the pricing of products, maintain and direct the products image in the market, decide which new products meet market trends and those that need to be phased out.

Marketing Service Manager
Marketing Service Managers (or Customer Service Managers) provide sales support by fielding enquiries, taking orders and providing phone advice to customers.  they also assist with exhibitions, prepare documentation for brochures and sales kits, and commission market research suppliers for primary data.

Advertising Manager
Advertising Managers develop a company's advertising strategy, liaise with advertising agencies to create the company product or image, prepare budgets and develop promotional and sales support materials.  In larger organisations they may be responsible for a team of specialist staff.

Working Conditions
Marketing involves working with and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agencies.  Marketing Officers may perform a variety of duties, depending on their area of specialisation.

Personal requirements

• Ability to analyse and interpret information
• Creative ability
• Very good communication skills
• Organisational skills