Dairy Australia has repositioned the dairy brand as 'dairygood for life', reinforcing  its benefits of being the most nutritious, natural food that makes you feel good for life.

All of Dairy Australia's marketing activities to Australian consumers are designed to work within this umbrella, striving to both protect the industry from a variety of issues and to provide the industry with growth opportunities through both higher consumption and higher value placed on dairy products.

The 'dairygood for life' platform is underpinned by a TV advertising campaign that highlights how dairy is essential through-out life.
Click here to find out more about this campaign.

 Included in this section is information you may find of interest about both dairy products in general and the various programs we run as part of 'dairygood for life' program:

• Helpful facts and information about various dairy products, like milk, cheese, butter, yogurt, ice cream
• Our consumer programs/events supporting 'dairygood for life':
• Australian Grand Dairy Awards, the annual competition that identifies the 'best of the best' Australian products across a number of categories, to stimulate your taste buds.
• The current magazine advertising campaign, which addresses women's misperceptions about dairy.
• National Healthy Bones Week, an annual event coordinated with Osteoporosis Australia to help reduce the risk of osteoporosis.
• New Dairy Culture, a beautiful book available for sale that provides a comprehensive (and scrumptious!) look at dairy produce.
• World School Milk Day, a celebration of the importance of milk for children through a school-based initiative.  Primary school-aged children are encouraged to enter a competition to win prizes for themselves and their school by using their creativity to create a cartoon about why milk is important to them. 

You will also find more information about our programs by clicking here.