Dairy Australia's primary schools program provides innovative curriculum linked programs and resources that enable teachers to educate students about dairy.
The aim is for school students to be aware of dairy benefits, where dairy comes from, and the possibilities for dairy careers. The program recognises the need to ensure long term trust and demand for dairy - school students are the consumers of tomorrow.
Learn more about the primary schools program below.
In 2019, Dairy Australia redeveloped the Discover Dairy online resource hub for primary school teachers with a new suite of curriculum linked resources, interactive classroom tools and a brand refresh.
Three health and nutrition lesson plans for primary school teachers
Three agriculture and technology resources for lower secondary school
Nine student worksheets
Six interactive games and quizzes .
Since the launch in January 2019, the site has received 114,026 visits and 23,000 resource downloads. Search engine marketing has resulted in 42,873 visits to the Discover Dairy website after the ad appeared in 979,403 searches.
A Discover Dairy e-newsletter called What's Moos is distributed regularly and has proven to be quite popular with a consistently high open email rate from its recipients.
Dairy Australia’s flagship primary schools program Picasso Cows is a free, curriculum-linked interactive learning experience, bringing the dairy industry to life in the classroom. The program aims to educate classrooms about the Australian dairy industry and its products.
Participating schools receive a blank, life-sized fibreglass cow that they will design and decorate as they learn about the Australian dairy industry, choosing either 'farm to plate' or 'health and nutrition' as their theme.
The Discover Dairy resource hub supports the Picasso Cows program by providing a comprehensive range of new, fresh, innovative teaching tools, including curriculum-linked units, activity ideas and fun, interactive games for primary school students.
The program was relaunched in 2019 using an online, interactive platform, bringing cost efficiencies and increasing participant program reach.
Dairy Australia shared the Healthy Bones Action Week challenge and the Healthy Bones song with schools across the country, through media and email marketing channels.
Two key Australian social media parent influencers were also engaged to share posts promoting the Healthy Bones Action Week messages and drive people to the Discover Dairy website.
The Healthy Bones Action Week campaign achieved:
Six pieces of education trade media coverage, reaching over 78,000 teachers, parents and school staff.
Entries from across the country to the schools challenge, with schools creating beautifully choreographed routines, and in doing so, sharing the Healthy Bones Action Week messages with their communities.
A live, two-minute ‘on-the-desk’ segment during Channel 7’s 4.00pm news bulletin with 245,000 viewers.
Learn more about the media coverage received for Healthy Bones Action Week in schools below.
Case study: Using creativity to teach primary school students about dairy
When a group of remote Western Australian schools expressed a desire to participate in Dairy Australia’s Picasso Cows primary school education program, some innovative thinking found a way to make it happen.
When transporting life-size fibreglass cows thousands of kilometres across the country to primary students proved challenging, Western Australian cattle transport company Mitchell’s Transport stepped in to save the day.
The company donated their time to deliver the precious Picasso Cow cargo to eight regional schools – Halls Creek District High School, Bayulu Remote Community School, Great Southern Grammar, Kununurra District High School, Derby District High School, Dawul Remote Community School, Kalgoorlie School of the Air and Looma Remote Community School.
Term four for these students will now be filled with all the fun of Picasso Cows as they access the comprehensive range of fresh, innovative teaching tools, including curriculum linked inquiry units, activity ideas and fun, interactive games housed on the Discover Dairy resource hub.
Not only will their creative juices be flowing as they turn their cows into works of art, they will also be learning about all aspects of the Australian dairy industry from products and health, through to farm life and manufacturing.
Since its inception a decade ago, Picasso Cows has found its way into over 1,100 schools and into the minds of approximately 130,000 students.
A new automated in-house platform established in 2018 has enabled Dairy Australia to reduce costs and up-scale participation extending the 2019 reach to 73 schools across the country in term two and 69 in term three.
To get involved and find out how you can support dairy education programs in your community, visit dairy.edu.au.