The Focus Farm project supports dairy farmers to develop more sustainable and profitable farming businesses over a two-year period.
Focus Farms Murray Dairy Region
Focus Farms is a two year on-site program that helps dairy farmers better understand their farm business systems then take regular, positive action to grow their businesses.
Working with an experienced dairy consultant and a peer support group, the program starts with a Focus Farm setting production and finance goals for their business. This planning includes lifestyle preferences, succession planning and farm development.
The Focus Farm support group is made up of 12-15 local farmers and service providers, invited to participate by the Focus Farmers themselves. Together, the team meets on-farm up to seven times a year.
At meetings, the group concentrates on meeting the Focus Farm goals through selecting the best strategies to help achieve them. Each month and at the end of each year, goals and strategies are analysed and reported on through our Focus Farm reports (available below), industry publications and other sources, including rural weekly papers.
It’s the in-depth analysis of the farm’s decision making, on-farm development and risk management that has made the Focus Farm program successful for participants and the local community alike.
The community also invited to participate in Focus Farm learnings and achievements through regular on-farm open days, where farm performance and management changes are openly discussed.
Hear from a Murray Dairy Focus Farmer
Leigh ‘Skeeta’ Verhey work in the Murray Dairy region and participated in the Focus Farms program. Watch this video to find out more about Skeeta's experience.
"The biggest (benefit of the program) was more direction in our business" - Leigh
Murray Dairy Focus Farm Stories: Fletcher Family and Pethybridge Family
Dairy Australia has established a network of Focus Farms to support farmer decision making. Find out how Focus Farms looks at the factors impacting decisions at any point in time, including seasonal and market conditions.
DataGene is an independent and industry-owned organisation responsible for driving genetic gain and herd improvement in the Australian dairy industry and is an initiative of Dairy Australia and industry.