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The Focus Farm project supports dairy farmers to develop more sustainable and profitable farming businesses over a two-year period. 

Focus Farms Murray Dairy Region

Focus Farms is a two year on-site program that helps dairy farmers better understand their farm business systems then take regular, positive action to grow their businesses.

Working with an experienced dairy consultant and a peer support group, the program starts with a Focus Farm setting production and finance goals for their business. This planning includes lifestyle preferences, succession planning and farm development. 

The Focus Farm support group is made up of 12-15 local farmers and service providers, invited to participate by the Focus Farmers themselves. Together, the team meets on-farm up to seven times a year. 

At meetings, the group concentrates on meeting the Focus Farm goals through selecting the best strategies to help achieve them. Each month and at the end of each year, goals and strategies are analysed and reported on through our Focus Farm reports (available below), industry publications and other sources, including rural weekly papers. 

It’s the in-depth analysis of the farm’s decision making, on-farm development and risk management that has made the Focus Farm program successful for participants and the local community alike.

The community also invited to participate in Focus Farm learnings and achievements through regular on-farm open days, where farm performance and management changes are openly discussed.

Hear from a Murray Dairy Focus Farmer

Leigh ‘Skeeta’ Verhey work in the Murray Dairy region and participated in the Focus Farms program. Watch this video to find out more about Skeeta's experience.

"The biggest (benefit of the program) was more direction in our business" - Leigh


Murray Dairy Focus Farm Stories: Fletcher Family and Pethybridge Family

The current Focus Farms are:

For further information about Murray Dairy Focus Farms please contact us on (03) 5833 5312 or admin@murraydairy.com.au


Dairy Feed tools

Dairy Feed Tools is a complete feed management toolset for dairy farmers and managers. Feed planning, cost and resource management backed by Australian feed and pasture data to most accurately reflect the needs of your herd

Hay and grain reports

The hay and grain report is commissioned by Dairy Australia to provide an independent and timely assessment of hay and grain markets in each dairying region. The report is updated 40 weeks per year.

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