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This Performance Report is a new approach to provide detailed information on Dairy Australia’s range of initiatives and investments on behalf of levy payers. It is an accompanying document to our Annual Report 2018-19.

The report is presented for the interest of our farmer levy payers and range of industry and government stakeholders, notably those who partner with Dairy Australia in major project investments to support the productivity, profitability and sustainability of dairy farming in Australia.

In 2018-19 (FY19), Dairy Australia invested $58 million across 13 key program areas defined in our Strategic Plan (for the period FY17 to FY20) and FY19 Annual Operating Plan. This report provides an overview of our performance across these programs and is based on our Evaluation Framework introduced in 2018. It is not an exhaustive list of all our key metrics, but a compilation of some of the significant milestones and achievements in FY19.

Key group-level performance metrics are also outlined across different aspects of the organisation including financial, people, stakeholder satisfaction, technology and infrastructure, and risk management.

Download the full Performance Report 2018-19.

More information about Dairy Australia’s achievements, people and corporate governance is contained in our Annual Report 2018-19.

Strategic Priority 1: Profitable Dairy Farms - Performance Snapshot

Strategic Priority 1  (SP1) comprises two streams:

  1. Pre-farmgate activities that contribute directly towards improving farm profitability by balancing cost of production, risk and total return on investment. The majority of this activity is productivity improvementoriented R&D, ‘best practice’ identification and subsequent program development.
  2. Post-farmgate activities that are focused on improving farmgate sustainability and opportunities through supply chain cost reductions or improved conditions in key international markets.

Below are the key programs for SP1.

  • Copy Link 1.1 - Feedbase and Animal Nutrition (including AgTech and Innovation)

    Feedbase and Animal Nutrition (including AgTech and Innovation)

    Objective: Improve farm profitability and resilience via optimised feeding systems and more efficient feedbase management. Support integration and effective use of new technologies on-farm.

     
    FY19 Investment Projects 
     $7.6m Supporting Practice Change (P252)

    Forage Improvement (P255)

    Dairy Bioscience - Forages (P217)

    Animal Nutrition and Feed Systems (P254)

    DairyFeedbase (P264)

    AgTech and Innovation (P110)

    Program outputs and highlights:

      DairyFeedbase

    • Year 1 of DairyFeedbase delivered progress on all project areas including measurement of individual cow intake, improved early lactation nutrition and remote pasture management.
    • Produced Forage Value Index (FVI) results for farmers and service providers, including pasture cultivar insights, to enable the selection of the best cultivar to optimise pasture productivity.
    • Engaged with commercial partner farms across dairying regions in Australia to investigate the impact of implementing ‘cool diets’ at the herd level.
    • Disseminated early insights on minimising the impacts of heat stress in cows.
    • Disseminated major outcomes of nutrition work to improve the use of partial mixed rations, formulated grain mixes, and key supplements such as canola and maize.  

    AgTech and Innovation

    • Commenced Automatic Milking System KPI project with 11 farms to allow comparison between Automatic Milking System and conventional farms. Data used in the AMS Economic Model.
    • Interest expressed in holding Automatic Milking System specific discussion groups in Victoria, Tasmania and New South Wales. 
    • Established Virtual Herding program with a large group of co-investors and a wide-ranging focus including how to train animals. Met with Coles and Woolworths along with Agersens to explain virtual herding technology and possible implementation to the Australian livestock industries.

    DairyBio

    • Conducted further testing in field trials of hybrid breeding in perennial ryegrass (F1 hybrids are first cross varieties superior to parents), showing material plant yield increases.
    • Breakthroughs have been achieved in high throughput phenomics for pasture plants, endophytes and animals facilitating a new wave of innovation.
    • There have been a number of parental pools of shortterm hybrid ryegrasses developed for crossing – this will expedite the potential of these to grasses to come into the market.
    • Upgraded and rebranded the Cow Body Condition Scoring app (BCS) to work with current versions of mobile phone software.
    • Delivered 11 Pastures for Profit programs in six regions to more than 60 farmers.
    • Successfully applied for two grants to support Chemical Minor Use permits in pasture crops and demonstrated agronomic outcomes of growing those crops.
    • Delivered the second year of the Western Australian Seed Trials which informs farmers of seed variety productivity in Western Australian conditions.
    • Ran two field days on the C4 Milk Project at the Gatton research farm providing sub-tropical dairy farmers with the latest research on alternate forage crops for silage production in the region.
    • Developed nutrition fundamentals program for farmers and broader industry to build animal nutrition capability. The program will be rolled out across 20 locations in the next year.

    Program outcomes:

    • Through DairyFeedbase, implemented the PastureSmarts automation of pasture measurement technology and innovation as a pilot trial on six commercial farms in Victoria and South Australia. The intention is to have a fully developed commercial prototype by December 2019.
    • Through DairyBio, implemented genomic selection into a commercial breeding program for three successive years of breeding.
    • Through DairyBio introduced new capability for genome editing ryegrass leading to the creation of the first genome edited plants with improved quality traits now transferred to soil.
    • There were significant advancements in Seed Phenomics within DairyBio this financial year. This relates to novel identification methods around endophytes which creates greater efficiencies in the breeding programs.
    • The F1 Hybrid continues to display greater productivity when moved out of the glass house and into plot trials in Australia and New Zealand. The effects of Hybrid vigour have remained consistent at this larger scale and give confidence heading into paddock scale trials of these grasses.
    • Completed one module of topic-based training as a part of the Automatic Milking System program. Additional three modules to be completed this calendar year.

  • Copy Link 1.2 - Genetics and Herd Improvement

    Genetics and Herd Improvement

    Objective: Provide farmers with the ability to utilise genetic gain to improve the productivity and profitability of their herd.

    FY19 Investment Projects 
     $4m Dairy Bioscience - Animal Improvement (P108)

    Herd Improvement (P109)

    Program outputs and highlights:

    DataGene

    • DataGene expanded Australia’s national reference herd for genetic information, Ginfo, to 150 herds enabling Ginfo to be more representative of the Australian dairy herd. 
    • DataGene hosted Herd 19 with over 200 attendees and 70% of attendees rating the conference 8/10 or greater.
    • The compilation of the Dairy Industry Herd Improvement Strategy for the next 5 years was co-ordinated by DataGene. This was used as the basis for the DataGene five year strategy.  

    DairyBio - Animal Improvement

    • Delivery of new traits such as calving ease, calving interval, and improvements to existing breeding values such as fertility.
    • New methods under development for genomic selection of cattle on an across-breed basis. – Commercial data that clearly demonstrates the value of genetic improvement and herd testing directly to farmers.
    • The 1,000 Bull Genomes project led internationally now contains whole genome sequences of over 4,000 animals improving accuracy of genomic prediction.

    Program outcomes:

    • Work over the last 12 months in MIR testing of milk samples has led to a repeatable link to cow fertility to be identified through a herd test. Work in FY20 will seek to explore this further and refine its use.
    • Increase in the rate of genetic gain of sires of cows measured by the Balanced Performance Index (BPI). The BPI is an economic index blending production, type and health traits for maximum profit.

  • Copy Link 1.3 - Land, Water, Carbon

    Land, Water and Carbon

    Objective: Build industry capability to manage land, water and energy resources to minimise environmental impact while enhancing profit and improve industry capacity to mitigate climate risk.

    FY19 Investment Projects 
     $1.2m On Farm Nutrient Management (P128)

    Climate Change Adaptation (P130)

    Improving Water Use Efficiency (P132)

    Program outputs and highlights:

    • Completed the economic and biophysical modelling of the profitability of a Murray Dairy farm under 2040 climate scenarios.
    • Doubled social media targets (23,566 social media impressions achieved across Facebook and Twitter) for the launch of a new suite of Dairy Australia resources targeted at reducing energy costs on farm.
    • Successfully completed five studies under ‘More profit for Nitrogen’ modelling the rate, source, timing, placement and nitrogen formulations across a range of sites in south-eastern Australia.
    • Supported farm advisors seeking to become qualified effluent system designers through a Design Livestock Effluent Systems workshop.
    • Completed 90 individual farm nutrient management plans through Fert$mart program.

    Program outcomes:

    • Successfully secured funding from the Federal Government to build a Natural Capital and Climate Risk reporting tool for dairy. The tool will underpin the high-level Australian Dairy Sustainability Framework targets and enable Australian dairy farmers to provide evidence they are protecting their natural capital and addressing climate risk. Project partners include milk processors, investors, data managers, NRM agencies and farmers. The project runs until June 2021.
    • Successfully contributed to a project that received $22 million in Federal Government funding for the Smarter Irrigation for Profit 2 program. Outcomes from the Smarter Irrigation for Profit 1 have been incorporated into a new product, ‘Irrigation guidelines' for dairy farmers.
    • Successfully developed and piloted on-farm irrigation efficiency assessments to assist dairy farmers make decisions on irrigation infrastructure.
    • Developed an approach to assess the pasture yield gap in future Smarter Irrigation for Profit program.

  • Copy Link 1.4 - Animal Health and Fertility

    Animal Health and Fertility

    Objective: Enhance animal reproductive performance, improve profitability through enhanced milk quality and promote best practices in on-farm animal husbandry.

    FY19 Investment Projects 
     $0.9m Managing Milk Quality (P106) 

    Improving Reproductive Performance (P107)

    Animal Health & Welfare – On-farm (P213)

    Program outputs and highlights:

    • Delivered 85 farmer courses and workshops across Australia to 1,087 farmers including:
    •  34 workshops training farmers to improve profitability through enhanced milk quality
    •  12 courses focused on enhancing reproductive performance
    •  32 workshops specifically promoting best practices in on-farm animal husbandry, including calf rearing and humane euthanasia.
    • Developed the ‘How to’ InCalf farmer case studies, comprising videos focusing on the implementation of best practice reproductive management by individual herd managers.
    • Delivered two rounds of advanced adviser training, contributing to a network of 64 Repro Right advisers and 132 Countdown advisers strategically positioned to offer individual consultation advice to farmers with complex fertility and mastitis issues.

    Program outcomes:

    • The industry reported an annual bulk milk cell count of less than 250,000 on 81 per cent of farms maintaining the quality required for processing.
    • Both policy and extension effort focused on calving induction. The industry reported a 98.9 per cent compliance towards the industry target to completely phase out calving induction on Australian dairy farms by 2022. This policy and extension work continues to support farmers by providing comprehensive information on best practice calving and fertility practice.

  • Copy Link 1.5 - Farm Business Management (FBM)

    Farm Business Management (FBM)

    Objective: Build farm business management capability for farmers and advisors through education and the use of business support tools, such as DairyBase.

    FY19 Investment Projects 
     $0.9m Farm Business Information (P240)

    Farm Business Management Capability (P241)

    Program outputs and highlights:

    • In FY19, the Farm Business Management (FBM) program delivered training to farmers and advisors in all regions; collected and analysed farm performance data; and developed a new program focused on strategic planning and risk.
    • Continued investment in the Dairy Farm Monitor program provided strong analysis and insights of farm performance across different regions and herd sizes. 
    • Achieved a total of 230 farms across all dairying regions contributing to Dairy Farm Monitor Project (DFMP). Dairy Australia now holds 12 years of data in some regions.
    • Registered 2,455 DairyBase users (1,638 of those farmers) and 10,460 data sets. All Dairy Farm Monitor data is held in DairyBase providing high quality data for comparative analysis and useful insights into the performance of the industry.
    • ‘Our Farm, Our Plan’ program was successfully piloted, with a focus on providing strategic planning and risk management and will be available to farmers in 2020.
    • Provided Dairy Farm Business Analysis fact sheets to dairy farmers and consultants (or advisers), to define terminology and measures and ensure consistent use across the industry.
    • Delivered FBM training for farmers and advisers through Farm Business Fundamentals and Dairy Farm Business Analysis.
    • Streamlined the process to collect farm physical and financial data from 230 farms across all dairying regions. This allows better reporting of regional data for decision making by farms and industry.
    • Developed farm business management online resources for making farm plans in collaboration with NSW Department of Primary Industry, supported by NSW Dairy Industry Fund.

    Program outcomes:

    • Australian Dairy Plan informed by Dairy Farm Monitor Project (DFMP) trend data for key indicators of farm profitability.
    • Industry agreed approach to measuring and describing farm business performance.
    • Service provider capability increased through professional development.
    • Farm Business Management practices survey revealed a positive approach by farmers to planning.

  • Copy Link 1.6 - International Market Support

    International Market Support

    Objective: Secure a more favourable export market trading environment through trade policy reforms and buyer preference for Australian dairy products.

    FY19 Investment Projects 
     $1m                  China (P219)

    Japan (P229)

    SE Asia (P230)

    Other Markets (P232)

    Program outputs and highlights:

    • Worked with industry to develop an industry position on the ‘Geographical Indications’ protection system being advocated for by the European Union under the recently commenced EU-Aust Free Trade Agreement.
    • Worked with the Federal Government to determine the level of interest from dairy industry players within a representative cohort of APEC economies for the development of an APEC Dairy Regulatory Forum to help to prosecute the case against regulations that can act as non-tariff trade barriers.
    • Achieved overall program rating of 9.9 (out of 10) from participants in the China Dairy Scholarship program.
    • 55 participants in scholarship programs.
    • 860 attendees at in-market seminars.

    Program outcomes:

    • Played a critical role working with Government and the Australian dairy industry representative groups in all major policy discussions informing the decision-making process on key areas including Free Trade Agreements, Geographical Indicators, climate change, water, animal welfare and gene technology. 
    • Worked with the Australian Government to achieve an improvement to Market Access arrangements under the Thai Australia Free Trade Agreement which is estimated to save exporters $1.3m in tariffs over the next two years.
    • Provided input to facilitate the commencement of the Comprehensive and Progressive Agreement for TransPacific Partnership (CPTPP) in December 2018, with an estimated $12.5 million per annum in tariff savings based on current export volumes.
    • Provided support to the Federal Government and the Australian dairy industry representative groups to enable the signing of the Indonesia Australia Comprehensive Economic Partnership Agreement (IA-CEPA). The eventual elimination of all dairy tariffs is estimated to be worth approximately $6.5 million per annum in savings based on current export volumes.
    • Provided input to the Federal Government and the Australian dairy industry representative groups into the negotiations on the Australia-Hong Kong Free Trade Agreement to lock in duty free access for Australian dairy exports to Hong Kong.
    • Provided support to the Federal Government and the Australian dairy industry representative groups to allow the completion of negotiations for the Peru Australia Free Trade Agreement.
    • Successfully completed annual marketing and promotional programs in the key markets of China, Japan and South-East Asia, including in-market seminars and scholarship programs.
    • Provided combined funding and collaborative efforts into the enhanced global promotion of dairy through joint commodity promotion program with Meat & Livestock Australia, Horticulture Innovation Australia, Wine Australia and Austrade.

  • Copy Link 1.7 - Manufacturing Innovation and Sustainability

    Manufacturing Innovation and Sustainability

    Objective: Support innovation in the supply chain that reduces costs and protects longer-term sustainability.

    FY19 Investment Projects 
     $0.2m Supporting Manufacturing Innovation and Sustainability (P249)

    Program outputs and highlights:

    • Formed an Industry Working Group on Sustainable Packaging to develop an industry-led strategy for moving Australian dairy processors towards:
    • 100 per cent recyclability of dairy product packaging
    •  Maximising/improving levels of recycled content in dairy product packaging
    •  32 Minimising/improving levels of post-consumer dairy product packaging sent to landfill.
    • Gained funding from the Australian Packaging Covenant Organisation (the co-regulatory body for packaging) in order to tackle dairy industry packaging innovations in a co-ordinated manner.
    • Managed the Dairy Manufacturing Sustainability Council network to support industry-wide post-farmgate environmental benchmarking, target setting and performance monitoring as well as implementation of sustainability-based innovations by dairy manufacturers. 
    • Partnered with processors to assess new technologies in areas such as solar PV energy and biogas systems.
    • Launched the Dairy Manufacturing Resource Centre to provide a digital home for the multitude of tools, services and information that currently exist to support prospective and existing dairy manufacturers.

    Program outcomes:

    • Published webinars on upskilling manufacturing workforce for food safety, quality management, resource efficiency and export readiness.
    • Provided access to resources and tools through a web-platform for current dairy processors and newcomers to the industry.
    • Tracked annual industry environmental performance against our Sustainability Framework.
    • Developed resources to support eco-efficiency for the processing sector through improved resource management.
    • Conducted EPA Victoria stakeholder consultation process to ensure revised regulations aligned with Dairy industry expectations.
    • Laid the groundwork with respect to funding enabling processors to undertake technology assessments / feasibility studies.
    • Established working group for sustainable packaging with funding support from APCO for dairy projects.

Strategic Priority 2: Capable People - Performance Snapshot

Strategic Priority 2 (SP2) encompasses programs that enhance the capability of industry participants. This includes extension services (the sharing of Strategic Priority 1 knowledge with farmers and advisors) and more general education and training activities which:

  • attract people to the sector
  • build capability
  • provide assistance in career transitions.

Below are the key programs for SP2.

  • Copy Link 2.1 - Regional Extension Services

    Regional Extension Services

    Objective: Facilitate on-farm adoption of best practices, new ideas and technology, particularly those which are the result of Dairy Australia’s investments in research and development.

    FY19 Investment Projects 
     $6.6m Regional Development Programs (P103)

    Large Supplier Engagement (P200

    Feed Shortage 2018 (P268)

    Program outputs and highlights:

    • Implemented the Feed Shortage campaign, a multi-faceted response to support farmers during a challenging year. One-on-one support provided to farm businesses, with 546 consultations delivered through the Taking Stock program.
    • Serviced eight key dairy regions, through 35 skilled extension staff delivering a wide range of programs designed to meet national, regional and sub-regional dairy industry needs.
    • Delivered over 1,000 farmer facing events attended by 6,100 people from dairy farms, supported by over 3,000 service providers. 
    • Invested over $5 million into Regional Development Programs to provide local, relevant and accessible services to dairy farming communities across Australia.
    • Piloted Lean Farm Management, a whole-farm approach for owners and employees on increasing productivity, reducing cost and mistakes and building efficiency, quality and accountability within the team.
    • Hosted overseas experts visits to the regions including Dr Nollaig Heffernan (Ireland) ‘Becoming an employer of choice’; Dr Bob James (USA) ‘Getting Calf Rearing Right – It’s for the long haul’; and Dr Geoff Dahl (USA) ‘Benefits of Managing Heat in Dry Cows’.

    Program outcomes:

    • Achieved an average 8.6/10 satisfaction level for content and value of extension events delivered.
    • Supported farmers in managing the business impacts of feed and fibre shortage through a coordinated, timely and farmer-driven seasonal response campaign.
    • Enhanced the extension skills and capability of 30 extension staff through tailored training and follow-up coaching enabling them to better service the dairy community with contemporary extension techniques.
    • Collaborated with all levels of Government and external stakeholders to deliver Taking Stock to farm businesses requiring individualised support for managing cashflow constraints and high (market-driven) input costs.
    • Provided funding for over 120 discussions groups nationally to share ideas, information and learning in a peer-supported environment addressing current business and seasonal needs, as well as pastoral care and support.
    • Connected and supported eight dairy regional Boards to enhance regional collaboration and maximise the farmer-driven input into both national and local priorities and programs

  • Copy Link 2.2 - People and Capability

    People and Capability

    Objective: Facilitate the provision of quality educational programs; enhance labour availability by improving the attractiveness of dairy as a career option; improve on-farm people management and help facilitate a safety-first culture on-farm.

    FY19 Investment Projects 
     $2.5m Attracting and Retaining People (P207)

     Workforce Strategy, Planning & Action (P203)

    Industry Education (P154)

    Farm Safety (P260)

    Program outputs and highlights:

    • Learning and Development team restructured to better support delivery of skills training to increase on-farm adoption.
    • Re-signed People in Agriculture (RDC collaborative project) for additional three years and welcomed a new partner, Australian Eggs. The People in Agriculture project is designed to enable agri-businesses to understand their responsibilities as an employer and provide information to new entrants looking at a career in agriculture.
    • Engaged 2,500 people in the Young Dairy Network across Australia with each RDP coordinating their own regional networks. 
    • Commenced DairyPath, a pilot program allowing young people to tailor their learning pathway and maximise their potential in the dairy industry. The 18-month program’s holistic approach encompasses an individual’s personal and professional development, deepening their industry and farm knowledge and growing their technical skill and ability levels. Eleven participants will complete DairyPath in 2019.
    • Provided regional workforce support through RDP extension officers enabling HR and compliance information to be available to farmers as required. This was supported by the People in Dairy website to enable desirable, sustainable and best practice dairy workplaces

    Program outcomes:

    • Delivered Cows Create Careers (Farm Module) in 259 schools, involving 535 volunteer farmers and industry advocates, and reaching over 14,000 students. Of those, 710 students indicated an interest in work experience, 490 students were interested in a career in the dairy industry when they left school, with a further 1,762 students expressing interest in dairy as a career option.
    • Delivered employment and farm safety workshops to inform and assist farmers with their workforce responsibilities and compliance using practical resources including the Employment Starter Kit, Farm Safety Manual, Farm Safety Starter Kit and The People in Dairy website.
    • Delivered Stepping Up, Stepping Back workshops covering topics on transition and succession, with a focus on assisting young people and new entrants to understand their options, and assist those within the industry to explore business models including share farming, leasing and shared equity arrangements.

Strategic Priority 3: Trusted dairy industry - Performance Snapshot

Strategic Priority 3 (SP3) activities have a strong focus on maintaining the industry’s long-term social licence to operate. These include:

  • marketing and communications to build consumer trust and confidence in dairy products and the industry
  • informing policy with industry insights and research
  • collecting, analysing and distributing sector statistics and information for the benefit of industry stakeholders
  • maintaining the sector’s Sustainability Framework which sets and measures goals around sustainability credentials.

Below are the key programs for SP3.

  • Copy Link 3.1 - Industry and Community Marketing

    Industry and Community Marketing

    Objective: Support the sector’s license to operate through communications and promotion that improves consumer trust in the sector and its products; and build farmer confidence to engage and participate in activities that improve sector profitability and sustainability.

    FY19 Investment Projects 
     $4.4m Human Health and Nutrition policy, partnerships and engagement (P226)

    Influencer Engagement - Primary Schools Teachers (P262)

    Effective Brand Management (P265)
    Maintaining Public Trust (P266)

    Influencer Engagement – Health (P267)

    Program outputs and highlights:

    • Ensured a favourable policy environment for dairy industry
    • Generated insights from science and research to help inform policy makers, health professionals, consumers and key influencers.
    • Engaged in regulatory and policy decision making.
    • Consumer Campaigns
    • Launched Dairy Matters in April 2019, a new campaign aimed at driving trust in and support for the industry and products with a highly engaged, socially conscious group of consumers known as Changemakers, who make up 46 per cent of the population. An advertising campaign was delivered across broad reaching channels including TV, cinema, social media, search and digital, with a focus on metropolitan areas. The TV ads showed how the industry’s values align with public expectation, with three dairy farmers sharing what matters to them.
    • the environment, their animals and the highquality products they produce. A public relations channel strategy resulted in eight pieces of media content with an audience of more than 504,000, and 23 pieces of social media content with a reach of 138,500. The Social Media Influencer Program achieved 31 pieces of content with a combined reach of 237,300 people.
    • You Ask, We Answer’ was launched on the new consumer website, dairy.com.au, inviting consumers to have their questions about dairy answered by credible industry experts. Over two months, 276 questions were asked, with 70 per cent related to health and nutrition and animal care.
    • Delivered the global community-based program, World Milk Day, through the creation of a social video that highlighted the value of dairy and delivered a message of thanks to the Australian dairy industry. The campaign generated a social audience reach of 739,000, two newspaper pieces with a combined audience of 606,000 readers, and five agriculture media articles.
    • Australian Grand Dairy Awards
    • Delivered the 20th Australian Grand Dairy Awards celebrating the quality, taste and inspiring stories behind the winning products.
    • Health Professionals 
    • Communicated to General Practitioners (GPs) and Dietitians with the Bone Matters Campaign.
    • Schools engagement
    • Redeveloped the Discover Dairy online resource hub to increase accessibility, usability and drive increased dairy education in primary school classrooms. A new suite of curriculum linked resources, videos, interactive games and tools and a brand refresh led to the site receiving 159,327 pageviews and over 14,000 resource downloads. Launched the revised digital Picasso Cows program platform to 80 primary schools across Victoria, Queensland and South Australia.

    Program outcomes:

    • Ensured the value of flavoured milk is maintained and continues to be sold in schools, hospitals, etc. through research focusing on holistic nutrition.
    • Ensured positive discussions on the dairy industry at the annual Nutrition Society of Australia (NSA) Conference by selecting speakers who influence decision-makers with a focus on holistic nutrition, rather than single ingredients such as sodium.
    • The Dairy Matters campaign resulted in 30 per cent recall of the campaign (above expected 25 per cent). Of the Changemakers who saw the campaign:
    • 78 per cent agreed they ‘feel more supportive towards the industry’.
    • 69 per cent agreed they ‘would pay attention to Dairy Australia material’ (up from 60 per cent in 2018).
    • 89 per cent agreed it is ‘important to support the Australian dairy industry’ (up from an already strong 87 per cent in 2018).
    • Following the bone health campaign, dietitian trust in Dairy Australia was high at 76 per cent, with 84 per cent agreeing dairy was as important to recommend as fruit and vegetables. GP trust in Dairy Australia as a source of information was low at 17 per cent (which may in part be attributed to being out of market for two years), however confidence to recommend dairy as part of a balanced diet was high at 88 per cent.
    • Flagship education program, Picasso Cows, redeveloped on a digital platform, reducing delivery costs by 78 per cent and doubling its reach. The program directly reached 80 primary schools, approximately 10,000 students and generated 29 pieces of media coverage, extending positive dairy messages to a potential audience of 1,094,000.

  • Copy Link 3.2 - Industry risk and reputation management

    Industry Risk and Reputation Management

    Objective: Protect and prepare farm businesses by supporting policy matters that improve dairy industry’s social license to operate and increase sustainability by managing the short and long-term risks facing the industry.

    FY19 Investment Projects 
     $1.1m Dairy Industry’s Sustainability Framework / Strategy (P153)

    Managing Supply Chain, Food Safety and Integrity Issues (P177)

    Human Nutrition Research & Science (P227)

    Policy Support for Improving Animal Health & Welfare (P233)

    Technical Policy Support (P259)

    Access to Agvet Chemicals (P261)

    Program outputs and highlights:

    • Continued support of the dairy industry’s Sustainability Framework, setting goals and targets for sustainable dairy production by 2030.
    • Identified and responded to four emerging material sustainability risks – sustainable dietary nutrition, antimicrobial stewardship, food waste and human rights.
    • Facilitated consultation with peak industry councils and advisory groups to set goals and targets for sustainable dairy production in Australia by 2030.
    • Developed a Marginal Abatement Cost Curve which identifies opportunities to cost-effectively act to cut greenhouse gas emissions in the dairy value chain.
    • Continued Technical Policy support into key areas of policy development around animal health, welfare, biosecurity, climate change, natural resources, gene technology, and on-farm labour for the long-term benefit of the industry.
    • Proactively monitored the legislative environment to ensure the interests of the dairy industry are protected.
    • Proactively prepared for the upcoming changes as a result of Victoria’s EPA reforms by engaging with farmers, processors and other key stakeholders.

    Program outcomes:

    • Avoided the introduction of costly on-farm audits by customers seeking to verify that Australian dairy production meets their sustainable sourcing codes.
    • Avoided the introduction of different sets of sustainability criteria by different buyers which require audits of individual farmers supplying their brands by supporting the Global Sustainable Agriculture Initiatives Dairy Working Group Business-to-Business pilot project to develop criteria that dairy buyers accept as a commitment from processors to sustainable dairy practices.
    • Worked with ADF and the State Dairy Farmer Organisations to improve the industry’s social license to operate by achieving better industry positions on calf euthanasia and blunt force trauma; a tangible change in policy on calf induction (routine calving induction to be phased out by 2022) and pain relief; and a proactive policy on use of antibiotics.
    • Supported industry preparedness for Foot and Mouth Disease by sending veterinarians for clinical training.
    • Protected the dairy heifer trade by undertaking work to demonstrate Australia’s disease freedom status against Enzootic Bovine Leukosis.
    • Worked with the Industry representative organisations to provide better access to skilled migrant labour through improvements in the Permanent Resident visa system and better labour management through improvements in Dairy Industry Labour Agreement.

  • Copy Link 3.3 - Knowledge and Insights

    Knowledge and Insights

    Objective: Centrally collect, analyse and distribute information that assists stakeholders in their business decision-making and promotes general understanding of the sector.

    FY19 Investment Projects 
     $0.7m Market Information and Insights (P237)

    Program outputs and highlights:

    • Managed and enhanced an ongoing program of market research, information and analysis, engaging a wide range of audiences across the dairy supply chain. Delivered face-to-face, via media channels and through a range of publications, these insights support sound decision making in a dynamic marketplace.
    • Maintained the collection, storage and dissemination of industry-level data, building and preserving an industry resource that improves transparency and information flow along the supply chain.
    • Provided an industry ‘help desk’ for data and analysis, responding to bespoke requests from farmers, milk processors, government and consultants, among others.
    • Directly sourced the views of 800 dairy farmers through the National Dairy Farmer Survey, gauging farmer sentiment, priorities and intentions. In addition to current-year insights, this data set now comprises 16 years of primary research that enables longitudinal trend analysis to better understand farm system dynamics and inform longer term research priorities.
    • Built upon the history of collaboration with Dairy Australia’s International Trade Development team, delivered presentations to inbound delegates and trialled new models for engagement with local industries in key Asian export markets.

    Program outcomes:

    • Re-launched the Trans-Tasman Leadership Forum with 65 attendees from Australia and New Zealand. This is the only forum which brings processors from the Australian and New Zealand dairy industries together, at a senior level, for industry discussion and exchange while enabling peer-to-peer engagement in a noncompetitive environment. Held with the assistance of external sponsorship and ticket sales, the overall event received a 7.5/10 rating from participants.
    • Refined Dairy Australia’s flagship market analysis vehicle, the Situation and Outlook. Three reports were delivered over FY19, reaching over 8,000 recipients directly and generating over 1,000 website views per report. The key messages of each report also reached an average of 13,400 social media users directly, and through extensive media coverage in every dairy region (through multiple channels in most). The June 2019 launch breakfast received an overall participant rating of 8.3/10, and regional presentations continue to be rolled out in conjunction with RDPs and third parties.
    • Compiled and contributed to the Situation Analysis published as part of the lead-up to consultations for the Australian Dairy Plan (ADP). This comprehensive document served to inform and inspire contributions to the ongoing consultation process for the ADP.