Dairy Australia - Dairy information for Australian Dairy Farmers and the industry

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Our executive leadership team are responsible for making sure we deliver the performance targets set out in our strategic and operational plans.

Our Executive Team

Dairy Australia's Executive Leadership Team is responsible for the day-to-day activities of the organisation. It is also responsible for ensuring Dairy Australia delivers against the performance targets set out in our strategic and operational plans. The Executive Leadership Team comprises:

Group Manager - Trade and Industry Strategy

Charlie McElhone

Charlie leads the Trade and Industry Strategy team at Dairy Australia. This team is responsible for facilitating profitable international trade of Australian dairy products and providing information, analysis and market intelligence to the Australian dairy industry. This includes ensuring the industry's interests are upheld in the vital area of international trade policy reform, as well as providing factual advice on potential impacts of domestic policies in areas such as water, carbon and chemicals regulation.

Charlie came to DA from the National Farmers Federation (NFF), where he was the General Manager of Policy. Apart from overseeing all policy activities of the NFF, he also took primary carriage of the organisation's advocacy in the Economics and Trade portfolios and lead NFFs efforts on carbon mitigation policy in relation to the carbon tax and the Carbon Farming Initiative.

Joined 2012

Group Manager - Farm Profit and Capability

Chris Murphy

Chris leads the Farm Profit and Innovation Group which invests in research, development, extension and education activities to support the profitability, sustainability and competitiveness of Australian dairy farmers. Chris has been involved in the dairy industry for his entire career largely focused on extension and on-farm change. Originally from a dairy farm in Northern Victoria, Chris has worked in the field with two dairy companies and has been involved in rural retailing and wholesaling, including on-line information provision. Chris spent 6 years at Dairy Australia previously working in the farm business management area and with the Regional Development Programs. Chris rejoined Dairy Australia in 2011 after two years in New Zealand with DairyNZ implementing their extension strategy.

B. Agr. Sci. MBA

Joined 2011

Group Manager, Business & Organisational Performance

Elizabeth Parkin

Elizabeth leads the Business and Organisational Performance Group which includes Strategy and Corporate Planning, Finance, Information Technology, Company Secretariat and Corporate Affairs.
Elizabeth has over 25 years experience in senior management and corporate advisory roles in multiple organisations such as Ernst & Young, KPMG and Lander & Rogers. She has a strong record of achievement in roles including as a corporate finance director and chief operating officer.  Her strength lies in the strategic planning for the companies she has served along with implementing these strategies and business improvement.

Elizabeth has broad board experience and has served as a director on multiple boards and the chair of audit and risk committees.

BBus, GradDip Finance

Joined 2017

Group Manager Marketing and Communications

Kendra Campbell

Kendra has experience and qualifications in Marketing, Corporate Communications and PR, most recently as a Marketing Manager with Coles Express and prior to that, holding a variety of senior management roles at Baker's Delight, including General Manager Marketing, Group Marketing Manager and Group Corporate Communications Manager.

Kendra has been responsible for entire portfolios spanning brand advertising, marketing, product development, PR, media relations, franchise engagement, reputation management, and internal/external communications.

Joined 2017

Group Manager Human Resources

Ross McKenry

Ross McKenry leads the Human Resources team and comes to Dairy Australia after a long career in commercial HR in organisations such as Carlton and United Breweries, Austrim Nylex and Air Liquide. He was married to a dairy farmers daughter from Mirboo North and for some years in the 1980s lived on the Gilbert Chandler Institute of Dairy Technology farm in Werribee where his wife milked the cows and Ross would help to hose out the sheds on weekends.

After graduating with a Bachelor of Business, Ross later completed post graduate qualifications in Human Resources & Industrial relations. His early career experiences at CUB were managing the Customer Quality Service department before leading change management processes. He then moved into increasingly more senior HR generalist roles. Ross spent 14 years with Air Liquide, the world number one air gas company, as HR Manager including 5 years based in Paris where he played an integral role in the design and development of leadership and sales training programs and also e-learning programs that were used across 72 countries. Upon returning to Australia he managed the HR department of the Air Liquide Healthcare division.

Joined 2017

Major Initiatives

Focus Farms

Dairy Australia has established a network of Focus Farms to support farmer decision making.


DairyBase is a web-based tool that enables dairy farmers to measure and compare their farm business performance over time.

More Initiatives