Dairy Australia - Dairy information for Australian Dairy Farmers and the industry

Primary content

Activities that protect the sector's long term right to operate.

Strategic priority 03: Trusted dairy industry

Activities that protect the sector’s long term right to operate:

  • Communication and promotion aimed at maintaining “Social Licence”
  • Risk management activity that supports long-term sustainability
  • Acting as the “trusted source of data” for the sector

Strategic programs - objective and scope

Industry and community marketing
Support the sector’s licence to operate through communications and promotion that improves consumer trust in the sector and its products. Build farmer confidence to engage and participate in activities that improve sector profitability and sustainability.

Industry risk and reputation management
Protect industry reputation and support sustainability by managing the short- and long-term risks facing the industry.

Knowledge and insights
Central collection, analysis and distribution of information that assists stakeholders in their business decision-making and promotes general understanding of the sector.

More information

Trusted dairy industry (PDF, 1MB)

June 2017 Strategic plan summary (PDF, 1.14MB)

Major Initiatives

Focus Farms

Dairy Australia has established a network of Focus Farms to support farmer decision making.


DairyBase is a web-based tool that enables dairy farmers to measure and compare their farm business performance over time.

More Initiatives