Activities that protect the sector's long term right to operate.
Activities that protect the sector’s long term right to operate:
Industry and community marketing
Support the sector’s licence to operate through communications and promotion that improves consumer trust in the sector and its products. Build farmer confidence to engage and participate in activities that improve sector profitability and sustainability.
Industry risk and reputation management
Protect industry reputation and support sustainability by managing the short- and long-term risks facing the industry.
Knowledge and insights
Central collection, analysis and distribution of information that assists stakeholders in their business decision-making and promotes general understanding of the sector.