Our industry and community marketing efforts are focused on enhancing trust with consumers and building collective knowledge about the industry.
To increase farmer and community awareness and participation.
To protect dairy's place in the Australian diet, by promoting the usability, versatility, enjoyment of a wide variety of Australian dairy products.
To increase the proportion of dairy positive health messages heard by consumers from health professionals through education and engagement.
Develop and strengthen Dairy Australia's strategic partnerships and engagement, ensuring the industry has a coordinated approach to working towards improving societal trust and respect for the industry.
Develop a positive operating environment for the Australian dairy industry through positive, pro-active communications and promotion.
To provide platform management, measurement and consistency across the Legendairy marketing and industry promotions program.
To positively shift Balanced Mums attitudes and perceptions around the dairy industry and its products, with a separate focus on milk, cheese and yoghurt.
To positively shift attitudes and perceptions of younger women towards the dairy industry and its products.