Thursday, 30 May 2019
Cheers to World Milk Day
Communities around the world are being encouraged to celebrate World Milk Day, to highlight the importance of dairy to the global economy, farmer’s livelihoods and people’s health.
The United Nations has declared 1 June as World Milk Day, recognising dairy’s contribution to the well-being of children and adults across the globe, as well as sustaining regional communities.
Everyone who loves dairy is being asked to show how much, by sharing their favourite milk memory on social media for their chance to win a year’s supply of milk.
Whichever way that might be, such as drinking coffee, using milk as an ingredient in their favourite smoothie or meal, or just drinking it straight from the carton!
Celebrity chef, restaurateur, and farmer, Matt Moran, is supporting the campaign in celebration of Australian dairy farmers.
“World Milk Day is a great way to do something healthy for yourself and celebrate the natural goodness of ‘real’ milk, while at the same time supporting Australia’s dairy farmers.
“With the dry conditions and high costs of feed and water being experience by many dairy farmers, it’s now more important than ever for consumers to get behind dairy,” Mr Moran said.
Dairy Australia dietitian Glenys Zucco said on the social media campaign, ‘What do you cheers to?’ complemented this year’s World Milk Day theme: Enjoy Dairy.
“The health benefits of having the recommended daily serves of dairy are well established,” Ms Zucco said.
Dairy foods are one of the five recommended food groups according to the Australian Dietary Guidelines and research supports the role of dairy as an important part of a balanced diet.
All types of milk, cheese and yoghurt are associated with numerous health benefits, including a reduced risk of coronary heart disease, stroke, hypertension and type 2 diabetes.
Ms Zucco said the beauty of cow's milk was it had one simple ingredient – milk, with a range of naturally occurring vitamins and minerals.
“In addition to calcium for strong bones, milk naturally is a rich source of essential nutrients, including protein for healthy muscles, iodine, B vitamins and phosphorus,” Ms Zucco said.
“Generally, plant-based milk alternatives are lower in protein and while calcium is sometimes added in, evidence suggests it’s not as absorbable as the calcium found naturally in cow’s milk.”
Helping to separate facts from fiction around dairy is the dairymatters.com.au website, which has been developed to provide a central source of credible information about dairy, and all dairy questions are welcome through the You Ask, We Answer page.
To win a year’s supply of milk and to support our farmers simply post a photo showing how you have your milk on your Facebook or Instagram, with the hashtags #cheerstomilk #enjoydairy. For more information go to: go to: www.dairy.com.au/cheerstomilk or www.facebook.com/AustralianDairy
Susan Hunter - Media Relations Manager, Dairy Australia
03 9694 3727 I 0417 540 059 I email@example.com
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