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Read up on our new plan for the whole-of-industry

Future Focus is a plan for the dairy industry in the Murray region. The goal is clear: a strong, confident, agile and forward-looking industry. An industry that transforms challenges into opportunities, is profitable, and continues to support the communities that depend on its prosperity. 

This regional industry plan has been developed through extensive research and consultation with industry throughout 2017 and 2018.

The Future Focus report identifies trends, challenges and opportunities under six key areas: profit, systems, water, people, planning and promotion. Under each of these key themes, goals and strategies have been identified to coordinate effort and guide investment. 

Future Focus provides directions for all organisations working for the good of dairy in the region including industry, local government and state agencies. 

Download a copy of Future Focus

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