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Friday, 30 May 2019

Picasso Cows fires kids’ creativity for World Milk Day

The popular education program Picasso Cows has been given a new look and a revamped digital platform, allowing it to reach more schools, as it educates students about the $13 billion Australian dairy industry and how milk goes from the farm to the fridge.

Dairy Australia has been calling on all primary school students to help celebrate World Milk Day, by drawing on their artistic side and become involved in the curriculum-based learning program.

Dairy Australia’s Schools Program Manager, Vanessa Forrest said the United Nations has declared 1 June as World Milk Day, recognising dairy’s contribution to the well-being of children and adults across the globe, as well as sustaining regional communities.

“It’s critical children know milk is rich in protein and calcium, and essential to growing strong bones and healthy muscles, and World Milk Day is a timely reminder to teach kids about milk’s importance.

“Dairy Australia does this though school programs that develop a greater understanding of where food comes from and the health benefits it delivers for growing bodies,” Ms Forrest said.

Since it was launched in 2007, Picasso Cows has reached over 1000 Australian primary schools and Dairy Australia is aiming to roll out the program to an extra 170 schools a year.

The redeveloped program is being introduced into 250 school annually, in consultation with teachers and education consultants, and includes online tools and resources that are part of the curriculum units, Farm to Plate and Health and Nutrition.

Ms Forrest said the program books out every year, so it’s good to be able to meet the demand, with a redeveloped program that delivers cost savings, allowing more schools to join the program.

“Each school gets its very own life-like cow to paint and decorate as they wish and the art created is truly amazing,” Ms Forrest said.
According to Dairy Australia dietitian, Glenys Zucco, World Milk Day is a great way to do something healthy for yourself and celebrate the natural goodness of ‘real’ milk, while at the same time supporting Australia’s dairy farmers.

“The Picasso Cows program teaches students the importance of the health benefits of dairy at a young age, to help ensure they eat a nutritionally balanced diet,” Ms Zucco said.

Ms Forrest said unfortunately, with many children increasingly growing up in urban areas, they often don’t know where their food comes from and Picasso Cows is a great opportunity to educate the next generation.

More information is available at www.dairy.edu.au/discoverdairy on the Dairy Australia’s Discover Dairy website. To celebrate World Milk Day and win a year’s supply of milk, post a photo showing how you have your milk on Facebook or Instagram with the hashtags #cheerstomilk #enjoydairy.

More information is available at www.dairy.com.au/cheerstomilk or www.facebook.com/AustralianDairy/

Media enquiries:

Susan Hunter - Media Relations Manager, Dairy Australia
03 9694 3727 I 0417 540 059 I susan.hunter@dairyaustralia.com.au

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