To show your love for milk and support our farmers, simply post a photo of a ‘milk pour’ to your social media accounts on June 1st, with the hashtag #worldmilkday #milkpour.
Celebrate World Milk Day
Dairy lovers in south west Victoria are encouraged to celebrate World Milk Day with a public display of affection for milk and the local farmers who produce it.
The United Nations has declared June 1 to be World Milk Day, marking dairy’s important contribution to health and nutrition and the economic wellbeing of regional communities.
Locals have been urged to show their support by filling social media newsfeeds with photographs of themselves pouring a serve of milk, whether it’s into their coffee, breakfast cereal, their favourite dinner recipe or just a plain, old-fashioned glass of milk.
Jo Fife, a dairy farmer from Purnim West, near Warrnambool called on locals to raise a glass and get behind Australian dairy.
“We love being part of the dairy farming community. It’s a fantastic way of life and a real privilege to be able to bring fresh, healthy milk to Aussie consumers,” Ms Fife said.
“Raising a glass of milk on World Milk Day is a great way to support your local farmers and our local economy and do something healthy for yourself at the same time.”
Dairy Australia dietitian Blake Robinson said the social media campaign complemented this year’s World Milk Day theme: Raise a Glass.
“Most people consume dairy simply because they love it and others love it because it’s a rich natural source of so many of the nutrients our bodies need,” Mr Robinson said.
“Regardless of your reason, raising a glass for World Milk Day is a great way to do something healthy for yourself while throwing your support behind our Aussie dairy farmers.”
Mr Robinson said the secret to milk’s ongoing global appeal lay in its list of ingredients.
“Cow’s milk has one simple, natural ingredient: milk,” he said.
Milk’s well-established health benefits come courtesy of the long list of readily-absorbed nutrients that are difficult to replicate in a factory.
“World Milk Day is a good opportunity for us to have a think about why people have been turning to milk for health and nutrition for thousands of years,” Mr Robinson said.
“It’s a rich natural source of eight essential nutrients, which includes calcium for strong bones and protein for hunger busting and healthy muscles.’
To show your love for milk and support our farmers, simply post a photo of a ‘milk pour’ to your social media accounts on June 1, with the hashtag #worldmilkday #milkpour.
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