Dairy Australia - Dairy information for Australian Dairy Farmers and the industry

Primary content

We are committed to building the collective knowledge of Australians and the dairy industry workforce.

In This Section

  • Market information and insights

    Market information and insights

    Objectives

    To support industry profitability through the provision of high quality data and analysis which supports short and long term planning.

    3 year plan focus

    • Complete the rebuild of the domestic sales database and commence rollout and utilisation. Implement the Tableau Business Intelligence Tool and promote the new facility to dairy manufacturers.
    • Continued review of existing DA market publications to ensure value delivery while exploring the value of new tools and insights.
    • Rollout of the Pathways to Profitable Growth collaborative framework, particularly in relation to underpinning State Growth Plans.
    • Rollout and communication of the Economic Multipliers of the Australian dairy industry.
    • Undertake analysis on the effectiveness of risk management tools being utilised by the Australian dairy industry.
    • Refine the approach to the international market research program to acquire market insights for dairy exporters and to provide insights for the DA Trade / International Marketing programs.
    • Provision of evidence based information (for farmers, regulators, policy makers, potential investors and investment facilitators) to support the flow of sustainable capital into the Australian dairy industry.



Knowledge and insights

Market need/context

There is a need for provision of timely, credible information to dairy industry participants and stakeholders as a basis for decision-making and investment.

DA is uniquely placed to serve as a centralised collection point for key data on a confidential basis from key manufacturers and government sources. 

General approach/strategy

  • DA sources data cost-effectively for industry by maintaining a central database of domestic and international data series that can be accessed by stakeholders. The knowledge that is developed from these activities is then used to facilitate DA and industry-level business planning and prioritisation for the positioning of dairy in national and international debates on dairy'¬ôs economic, social and environmental contribution.
  • This area also encompasses stakeholder surveys that allow DA to understand farmer demographics, sentiment, issues and intentions, evaluate issues addressed by programs and incorporate key challenges and issues into strategic planning.
  • DA undertakes extensive personal engagement with stakeholders to communicate and expand on the findings of DA market insight publications.

Major Initiatives

Focus Farms

Dairy Australia has established a network of Focus Farms to support farmer decision making.

DairyBase

DairyBase is a web-based tool that enables dairy farmers to measure and compare their farm business performance over time.

More Initiatives