Dairy Australia Leadership Team
Our leadership team provides strategic direction and manages the investments, priorities and goals in our strategic and operational plans. It also manages our day-to-day operations.
National
Dr Matthew Shaffer
Chief Executive Officer
Matt grew up on a farm in Western Pennsylvania where his first paying job was milking cows. He went on to attend Penn State and Cambridge Universities before joining Hancock Agricultural Investment Group as Director of International Operations. While working for Hancock, he moved to Australia to open a subsidiary and has been here ever since. Before joining Dairy Australia, Matt was the CEO of DataGene.
Appointed 2025
PhD (IntRel) MPhil (IntRel) BA (IntRel)
National
Kendra Campbell
General Manager Marketing & Communications
Kendra oversees industry marketing, corporate and farmer communications, digital experience and design. With over 20 years of experience in marketing and corporate communications, she brings deep expertise in both strategic leadership and hands-on delivery across diverse, multi-stakeholder environments. Her career includes senior roles at Coles Express, 10 years at Bakers Delight Holdings, manufacturing and various other sectors. Kendra’s expertise spans marketing strategy, customer experience, brand management, digital communications, media and public relations, issues and crisis management, stakeholder engagement and internal communications.
Appointed 2017
BBus (Marketing), GAICD
National
Firoz Divecha
Chief Financial Officer
Firoz leads the Corporate Services business unit, providing strategic oversight across finance, information technology, legal, project management, risk and strategy. With over 26 years of senior executive experience in Australia, India and the United Arab Emirates, Firoz brings a wealth of expertise across diverse sectors, including not-for-profit, food manufacturing, industrial printing solutions, automotive and auditing. Firoz continues to play a key role in strengthening governance, enhancing financial stewardship and advancing strategic delivery across the organisation.
Appointed 2023
Qualified CPA (Australia) and Qualified Chartered Accountant (India)
National
Verity Ingham
General Manager Regional Services
Verity leads the Regional Services business unit, overseeing strategic direction, operations and industry engagement across the nation’s dairying regions. She brings extensive experience from government, industry and the corporate sector, with a strong background in leadership, consultancy, extension, project management, governance and rural business management. Since joining Dairy Australia, Verity has driven major organisational transformation, enhanced service delivery and strengthened relationships with regional and industry stakeholders. With a farming background, she understands the needs of farm businesses and rural communities, combining strategic vision with practical execution to deliver meaningful impact.
Commenced at Dairy Australia 2019, appointed General Manager 2021
BAppSci (Ag), GradDip (Ed), GAICD
National
Greg Jarman
General Manager Research & Innovation
Greg leads the Research & Innovation team, which is responsible for investments in research, innovation, farm business, data and industry human resource activities to support the profitability, sustainability and competitiveness of Australian dairy farmers. He has over 20 years’ experience in agriculture, covering commercial operations, innovation, growth, finance, people and capability development. Greg has held senior management roles with Costa Group, Nutrano Produce Group and Hancock Natural Resource Group. As a past chair of Raspberries and Blackberries Australia, he oversaw the creation of a combined berry peak industry body.
Appointed 2021
BAppSci (Hort), MBA, GAICD
National
Imogen McBain
General Manager People & Culture
Imogen is a human resources professional with over 15 years’ experience across diverse industries, including engineering, consulting, media, technology and property development. She leads the People & Culture team and brings specialist experience in employee relations, human resources technology and analytics and has a keen interest in talent management, including organisational development. Her previous roles include managing the human resources function at Caydon Property Group.
Appointed 2018
MCom (HR) BAppSc (Psychology), GAICD
National
Susannah Tymms
General Manager Sustainable Dairy
Susannah leads the Sustainable Dairy team, focusing on national and international initiatives connecting sustainability frameworks, trade policy and regulatory strategy to drive industry-wide transformation. She is an experienced executive leader in agricultural sustainability, policy and regulatory affairs, with over 25 years spanning industry and government. Susannah has an extensive background in R&D investment strategy, evidence-based policy development and government relations and has represented the Australian dairy sector in cross-commodity and international forums.
Commenced at Dairy Australia 2016, appointed General Manager 2025
BA, GDip Sc, MSc