Dairy Australia Leadership Team

Our leadership team provides strategic direction and manages the investments, priorities and goals in our strategic and operational plans. It also manages our day-to-day operations.

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National

Dr Matthew Shaffer

Chief Executive Officer

Matt grew up on a farm in Western Pennsylvania where his first paying job was milking cows. He went on to attend Penn State and Cambridge Universities before joining Hancock Agricultural Investment Group as Director of International Operations.  While working for Hancock, he moved to Australia to open a subsidiary and has been here ever since. Before joining Dairy Australia, Matt was the CEO of DataGene.

Appointed 2025

PhD (IntRel) MPhil (IntRel) BA (IntRel)

DA leadership team_Kendra Campbell

National

Kendra Campbell

General Manager Marketing & Communications

Kendra oversees industry marketing, corporate and farmer communications, digital experience and design. With over 20 years of experience in marketing and corporate communications, she brings deep expertise in both strategic leadership and hands-on delivery across diverse, multi-stakeholder environments. Her career includes senior roles at Coles Express, 10 years at Bakers Delight Holdings, manufacturing and various other sectors. Kendra’s expertise spans marketing strategy, customer experience, brand management, digital communications, media and public relations, issues and crisis management, stakeholder engagement and internal communications.

Appointed 2017

BBus (Marketing), GAICD

Firoz Divecha

National

Firoz Divecha

Chief Financial Officer

Firoz leads the Corporate Services business unit, providing strategic oversight across finance, information technology, legal, project management, risk and strategy. With over 26 years of senior executive experience in Australia, India and the United Arab Emirates, Firoz brings a wealth of expertise across diverse sectors, including not-for-profit, food manufacturing, industrial printing solutions, automotive and auditing. Firoz continues to play a key role in strengthening governance, enhancing financial stewardship and advancing strategic delivery across the organisation.

Appointed 2023

Qualified CPA (Australia) and Qualified Chartered Accountant (India)

Headshot of Verity Ingham who has light brown hair and wears a dark suit jacket.

National

Verity Ingham

General Manager Regional Services

Verity leads the Regional Services business unit, overseeing strategic direction, operations and industry engagement across the nation’s dairying regions. She brings extensive experience from government, industry and the corporate sector, with a strong background in leadership, consultancy, extension, project management, governance and rural business management. Since joining Dairy Australia, Verity has driven major organisational transformation, enhanced service delivery and strengthened relationships with regional and industry stakeholders. With a farming background, she understands the needs of farm businesses and rural communities, combining strategic vision with practical execution to deliver meaningful impact.

Commenced at Dairy Australia 2019, appointed General Manager 2021

BAppSci (Ag), GradDip (Ed), GAICD 

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National

Greg Jarman

General Manager Research & Innovation

Greg leads the Research & Innovation team, which is responsible for investments in research, innovation, farm business, data and industry human resource activities to support the profitability, sustainability and competitiveness of Australian dairy farmers. He has over 20 years’ experience in agriculture, covering commercial operations, innovation, growth, finance, people and capability development. Greg has held senior management roles with Costa Group, Nutrano Produce Group and Hancock Natural Resource Group. As a past chair of Raspberries and Blackberries Australia, he oversaw the creation of a combined berry peak industry body.

Appointed 2021

BAppSci (Hort), MBA, GAICD 

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National

Imogen McBain

General Manager People & Culture

Imogen is a human resources professional with over 15 years’ experience across diverse industries, including engineering, consulting, media, technology and property development. She leads the People & Culture team and brings specialist experience in employee relations, human resources technology and analytics and has a keen interest in talent management, including organisational development. Her previous roles include managing the human resources function at Caydon Property Group.

Appointed 2018

MCom (HR) BAppSc (Psychology), GAICD

Susannah Tymms Headshot

National

Susannah Tymms

General Manager Sustainable Dairy

Susannah leads the Sustainable Dairy team, focusing on national and international initiatives connecting sustainability frameworks, trade policy and regulatory strategy to drive industry-wide transformation. She is an experienced executive leader in agricultural sustainability, policy and regulatory affairs, with over 25 years spanning industry and government. Susannah has an extensive background in R&D investment strategy, evidence-based policy development and government relations and has represented the Australian dairy sector in cross-commodity and international forums.

Commenced at Dairy Australia 2016, appointed General Manager 2025

BA, GDip Sc, MSc