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Primary content

Every three years Murray Dairy reviews its Strategic Plan and sets the broad priorities for the following three years.

Murray Dairy Strategic Direction

Our Vision

Committed to building profitable and valued dairy businesses.

Mission

Enabling the dairy industry to have the capacity to adapt to change. 

Strategic Priorities

Murray Dairy’s strategic plan for 2016/17 - 2019/20 is committed to its vision of supporting the region in building profitable and valued dairy business. This plan is enacted through our three strategic priorities:

  1. Growing skills and capability in the Murray Dairy Region
  2. Protecting and promoting the dairy industry in the Murray Dairy Region
  3. Strengthening Murray Dairy’s partnerships 

1. Growing skills and capability in the Murray Dairy Region

Building the skills and capability of the dairy industry is the major strategic priority of Murray Dairy and accounts for 70% of expenditure. Murray Dairy will increasingly look to enhance the skills and capability of the broader industry service sector that supports dairy farm businesses in the region. 

Delivery is aligned to the Dairy Moving Forward strategic themes of: 

  • Feedbase & animal nutrition
  • Animal performance
  • Land, water & carbon
  • Farm business management
  • People 


2. Protecting and promoting the dairy industry in the Murray Dairy Region 

Activities in the Murray Dairy region will build on and implement the initiatives taken at a National scale to maintain the industry’s social licence to operate, respond and recover from emergencies and to attract people to work in the industry. 

Strategic themes: 

• Disaster response and recovery 
• Biosecurity 
• Animal welfare 
• Careers & employment opportunities 
• Encouraging and supporting new entrants 

3. Strengthening Murray Dairy’s partnerships 

As Murray Dairy is one of many organisations that provide services and resources to dairy farmers in the region, many opportunities exist to build on existing collaborations to attract more resources, improve delivery, access additional successful programs and skills to better meet the needs of dairy farmers in the region.

Strategic themes: 

  • Leveraging resources 
  • Influencing service delivery 
  • Access to expertise 
  • Building collaborative industry networks 
  • Effective engagement and communication

 

Review the Strategic Plan 2016/17 - 2019/20 in detail.

Initiatives

Dairy Feed tools

Dairy Feed Tools is a complete feed management toolset for dairy farmers and managers. Feed planning, cost and resource management backed by Australian feed and pasture data to most accurately reflect the needs of your herd

Hay and grain reports

The hay and grain report is commissioned by Dairy Australia to provide an independent and timely assessment of hay and grain markets in each dairying region. The report is updated 40 weeks per year.

More Initiatives