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Dairy Australia has launched a partnership with St Kilda Football Club to show support for dairy communities across the country.

The ‘Socks Up for Dairy’ campaign kicked-off in Gippsland on Sunday 8 March with a regional match against Collingwood in Morwell, part of the Marsh Community Series. St Kilda players wore cow-print socks during the game and Dairy Australia organised activations at the ground.

St Kilda Ruckman, Rowan Marshall grew up on a dairy farm in Portland, Victoria and is the official ambassador for the partnership.

“Dairy is a massive part of the community where I grew up in Portland, and it’s great that we are showing our support as a club. Dairy farmers are part of our rural communities and so important to the local economy in these country towns, just as local football clubs are”

Dairy Australia’s Communications Strategy Manager, Glenys Zucco, said the partnership was part of the next phase of the Dairy Matters campaign:

“We’re so excited to partner with the St Kilda Football Club in 2020. Footy is an integral part of many regional communities where dairy farmers not only produce quality dairy, but they play and coach the local teams too.”

“Dairy also plays an important part in the diets of footy players. Milk naturally contains fluid and electrolytes to help rehydrate after a footy match or training session.”

Check out the partnership launch video with Rowan Marshall and Gippsland dairy farmer Stu Griffin.

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